Hospitality, Turned All the Way Up
We believe unforgettable events aren’t just built on logistics—they’re built on how you make people feel. That’s why “unreasonable hospitality” isn’t a buzzword for us. It’s the lens we bring to every detail, every interaction, every plan. From the way we hire and collaborate to the way we obsess over guest experience, our work is guided by one belief: when you lead with thoughtfulness, generosity, and intention, you create moments people never forget.
What that means for you.
Unreasonable hospitality isn’t something we turn on at a certain point in the process — it’s how we approach your event from day one. From the first conversation to the final farewell, our role is to carry the weight, anticipate what’s needed, and create the space for you to stay present and fully enjoy the experience.
It all Starts With people
Before timelines, vendors, or floor plans, we begin by listening. The team takes the time to get to know our clients, ask the right questions, and truly understand what you’re trying to accomplish — not just what the event looks like on paper.
That understanding becomes our guide for everything we do. It lets us anticipate what you’ll need before you even ask, take care of the details so you don’t have to, and ensure the event unfolds as planned — seamless, smooth, and under control.
We Plan. You Experience.
Travel, timelines, vendors, schedules, contingencies; we own it all, so you don’t have to. We take that responsibility very seriously, and simply “meeting expectations” doesn’t cut it. Our goal is simple: to make planning feel effortless, so you can show up, enjoy the process, and trust that every detail is handled.
The details you don’t have to worry about…
Venue selection
Travel coordination and booking flights
Hotel contract negotiation and signatures
Guest logistics
Ground transportation manifests
Rooming lists
Custom experiences
Manage timelines and budgets
Budget balancing
Event agendas and itineraries
Food and beverage coordination
Vendor coordination
Décor and furniture rentals
Collateral, signage, and logo design
A/V setup and organization
Proofreading
On-site event management
UNREASONABLE HOSPITALITY IN ACTION
Event planning always presents opportunities to put on our thinking caps and create unique, thoughtful moments. For us, that means looking beyond the obvious and into the details most people wouldn’t think to ask for — custom collateral that feels intentional, signage that fits the space and the story, gifting that’s personal, and activations designed to feel effortless, not overdone.
CUSTOM GIFTING
Cabo San Lucas
Standard event gifts often feel generic or impersonal.
THE SOLUTION
Sourcing one-of-a-kind items from local artists to reflect the location.
CUSTOM COLLATERAL
Big Cedar Lodge
Branded materials can feel like an afterthought.
THE SOLUTION
Intentional collateral that blends your brand, making every touchpoint personal.
BESPOKE BACKDROPS
Secrets Akumal
Event backdrops fade into the background.
THE SOLUTION
Custom backdrops that become a focal point to reflect your brand and elevate the space.
ACTIVATIONS
North Carolina
Corporate events can feel transactional, with little space for engagement.
THE SOLUTION
Immersive activations that break the mold and invite genuine connection.
“The Third Avenue Events crew helped me make one of my favorite unexpected moments by framing up a black & white photo of me and the family, so that I could inconspicuously put it on display in a multi-million dollar model home during a major automotive launch event.”
— MATTHEW VALBUENA
WEATHER FLIPS
Outdoor event? Now it’s an indoor event, and we’ve reimagined the whole thing before the first raindrop hits.
absorbing the challenges
No matter how detailed or meticulously planned an event may be, there’s always the possibility of an unexpected twist or two. Our commitment to going above and beyond to achieve our clients’ vision (and then some) keeps us nimble, quick-thinking, and ready to roll — and we’re experts at going with the flow.
LATE SPEAKER
We’ll adjust the schedule, bring in the hype, and maybe even add a surprise espresso cart to keep everyone buzzing.
WIFI GOES OUT
No problem—hotspots are already on standby. Your presentations will still stream smoother than a fresh cup of coffee.
Calm under pressure and ready for anything
Being there for our clients means any problem can become our problem. If it’s something as simple as, “I lost my dry cleaning,” our response is, “Great. You go enjoy dinner — we’ll handle it it.” We live behind the scenes, happily absorbing the stress and solving on the fly so you can stay present, enjoy the moment, and trust that everything is covered.
As unshakeable problem-solvers, we’re always thinking one step ahead, pivoting in real time, and moving fast with purpose — all powered by a positive attitude. No matter what comes up, we make sure clients and their guests are having a great time by turning moments into memories, obstacles into opportunities, and worries into wins.
A SEAT SHORT
Watch us casually roll out the extra chair, place setting, and a touch of sparkle so it feels intentional.
ANTICIPATE FUTURE NEEDS
ADAPT AS NECESSARY
ACT QUICKLY & DECISIVELY
ADOPT A CAN-DO ATTITUDE
how hospitality becomes unforgettable
The magic of hospitality lives in the details—the handwritten note, the locally inspired gift, the perfectly timed surprise. That’s why we obsess over the moments most people overlook, because we know it’s those small, thoughtful touches that turn an event into an experience people carry with them long after the lights go out.
Surprise birthday pancakes on departure day?
Absolutely. We kept the party going and celebrated with syrup.
Favorite popcorn flavor?
How could we forget. We crafted a gift based on a little detail we learned about our client 8 months prior.
Suitcase gone missing?
Don’t worry. We didn’t skip a beat to find our client a replacement.
Going through something big?
Our thoughts are with you. We sent a DoorDash gift card so our client could focus on recovering from surgery, worry-free.
Special occasion?
We’re ready for you. We had chocolate covered strawberries waiting in the room for a couple’s anniversary.
Flowers on arrival?
Yep, even for our team. We had stems waiting in everyone’s cottage when they arrived at the team retreat.
Traveling to an event?
Wishing you well. We delivered packages to clients headed to a big corporate meeting filled with on-the-go necessities.
Diet Coke only?
No problem. We went the extra mile to stock the mini-fridge and make sure our client felt hydrated and at home.
The Moments You Don’t See
We’re focused on the tiny things you might never notice, but will make all the difference. Ironing the wrinkles out of car covers, hauling boxes, fixing flat tires… We’re already on it before anyone thinks to ask.
Our goal is to stay one step ahead. You’ll never see us hovering, you’ll just enjoy your experience.
Working with Third Ave means you’re never worrying about what could go wrong because someone is already on it. You’re not just hiring event planners; you’re gaining a team that carries the weight, anticipates your needs, and elevates every experience to an unforgettable one.
see how we do it from start to finish
Check out our Case Studies for a peek into an entire event from A to Z.
“Unreasonable hospitality isn’t just a concept—it’s the heartbeat of everything we do.”
ANNIE RECTOR
It’s all in the details
Every decision we make, every action we take, comes from the same place: thinking about what will make your experience exceptional. It’s not a checklist. It’s a mindset. And it’s what sets every 3AE event apart.